It seems that the only way that most sellers think that they can sell more on Amazon is by lowering the price. I see it countless times. An item starts out at 19.95 and then more sellers start to sell the product and it goes to 19.90- then 19.75. Eventually, it ends at $10.00. What’s the whole point? The only person who makes money is Amazon. If you simply MATCH the lowest price then there’s a possibility that other sellers will simply do the same. No one wants to sell their products for cost.
Choose products wisely
I like to choose products to sell that are not allowed to be sold under MSRP. Yes- there are manufacturers out there that actually police their products and those are the companies that I prefer to do business with. I also don’t like to sell a companies products if they sell directly to Amazon because I know that Amazon will eventually call that company and demand exclusivity. That’s what Amazon does. They use their 3rd party merchants to find out what is selling, then they start selling it. They then somehow squeeze the original 3rd party sellers out. In my opinion, any manufacturer who sells directly to Amazon is an idiot. I’ve had several products that I started out selling and Amazon didn’t sell them. Then Amazon starts selling them and they lower the prices to nothing and it cheapens the brand. Eventually, the market gets flooded with that product and no one wants to buy it anymore.
Sell unique products
So you look at the bestselling products on Amazon and you try to sell those exact products- that’s smart right? Do you really think that you’re the only one who does that? Find SIMILAR products to what is selling well on Amazon. For example, the top selling hair straightener on Amazon is and HSI Hair straightener. Find a less expensive hair straightener that no one else is selling and put “HSI Hair straightener” in the keyword search spot on your listing. Black tennis skirt by Champion is a top seller? I bet a grey Champion tennis skirt will sell just as well.
Create your own listings
Don’t sell under Amazon listings, create your own. Don’t be part of a rotation. Buy your own upc codes and create your own listing with the same products if it already exists on Amazon.
Do you know what people are searching for? Use merchantwords.com to find out exactly what words to put in for your keywords. It’s well worth the 9.95 a month.